The MOM's Way Tourism Association's mission is to nurture and promote tourism along highways 11 and 12 spanning across Manitoba, Minnesota and Ontario. The Association operates as an independent, nonprofit organization representing a membership that is comprised of businesses and communities working together to make your visit enjoyable, relaxing and memorable.

MOM's Way is a nonprofit, independent organization with members representing tourism related businesses, municipalities, regional districts and chambers of commerce. Affairs of the Association are governed by a Board of Directors and managed by an office staff.

Who should become a MOM's Way member? Any business or organization that represents the eight sectors of the tourism industry. Accommodations, Adventure & Outdoor Recreation, Attractions, Events & Conferences, Food & Beverage, Tourism Services, Transportation, Travel Trade